The 3R Initiative – Scaling up waste recovery and recycling

The 3R Initiative (https://3rinitiative.org/) is the first global effort designed to reduce the plastic and packaging footprint of consumer goods companies, producers, retailers and others by standardising their efforts and creating tradable instruments that can scale up reductions via a market-based credit scheme.

The 3R Initiative was founded by Danone, Veolia, Nestlé, Tetra Pak and is led by international standard-setter Verra and environmental market developer BVRio, both non-profit organisations. Conservation International and South Pole contribute as advisors.

If you are interested in being part of the 3RI, contact us via contact@3rinitiative.org